Letter from Phil ? issue 394 ? Four hour product creation | Phil ...

Well so much for getting a newsletter out every week. This one?s been 11 days.

I?ve got an excuse though. I?m one of those two finger typists and I sliced one of them open with a carving knife while I was cutting up some fillet steak for the cat. (not his usual food, but after buying it I?d accidentally left it in my car for a day, in the Australian summer heat, when I brought the other groceries into the house)

Have you ever tried 2-finger typing using your middle finger? Slow is not the word for it, especially when there?s a great big bandage in the way.

Now on to the important stuff, words are at a premium today rather than rambling on the way I usually do.

I was chatting with one of my ?big name? Internet marketing friends the other day about the current state of Internet marketing and affiliate programs, and we concluded by agreeing that it?s really necessary to be the merchant now ? in any niche ? which means
e-commerce stores, and creating digital products. Especially creating your own digital products, so that you?re the merchant rather than the struggling affiliate.

We came to this conclusion because affiliate marketing is getting harder and harder. It has been for a few years now, especially selling internet marketing products to internet marketers.

People just aren?t buying IM products as much as they used to. A lot of this is down to the rubbish that?s been peddled over the past few years, all the one-click for success type programs, and fake promises of fake riches.

But there are ?huge? and ever increasing sales happening away from the IM niche. I?m not going to talk niches here because there are an unlimited number of them, and my typing finger isn?t up to it (before you ask why I?m not using Dragon or another dictation program, it?s because they never understand my half northern England/half Australian accent. Plus I somehow think a lot quicker when I?m writing than talking)

So to achieve major success, and not just the pocket money that you probably make from affiliate programs, or running ads, you?ve ?got? to become a product creator.

Easier said than done of course.

I?ve done it just once, when I wrote my hit ebook Mini Site Profits, which made me more than I?d earned in the last 10 years of my well paid day job. (Why I?ve never repeated it isn?t a mystery. The book put me in touch with a lot of smart people who took me in another direction, plus Google Adense arrived on the scene, and the days of mass site building arrived)

But now the circle has turned and I?m itching to move back into product creation.?This is why I just?picked up a bargain, on the Warrior Forum,?for the ?4 Hour Product 2012 Edition?

I really like it, and so do a lot of other people. It?s easy to see why. It?s because there?s no fluff in it, and no hype or exaggeration, just lots of solid content from someone who is doing exactly what he preaches.Apparently this is the 2nd edition of the ?4 Hour Product? I missed the previous one because of being out of action for so long. Unlike the year old version this one is video based, with quite a lot of the techniques and methodology updated to what-works-now.

Robert, the product creator, says that this new version provides everything that the 2011 edition had but also focuses on creating products faster, and getting traffic faster, so you?re getting sales faster.

One thing I like about it is that Robert has packed in information on how to create a quick and easy product, then shows you how to take that single product and build on it it. Turning it into a number of products for the same target market. So once someone has purchased from you, and they?re in your funnel, you can keep selling ?your? products to them rather than hitting?them with affiliate offers. This makes sense, because if someone has bought from you once (and you?ve delivered a good product) you?ve already got their trust, so the sale will be a lot easier than sending them off to another merchant.

So the create multiple products for one target market has a sound and simple strategy behind it, and what would have been a one-time customer now has the option to buy from
you again and again and again, essentially becoming a ?fan? for life.

I don?t want to waffle on too much here, so I?ve just cut about 8 paragraphs from my ?review? of it, and I?m going to show you what other people have been saying about it.

It?s the first Warrior WSO I?ve seen with zero negative comments. So to save you from having to read through 5 pages of comments and find the price has increased when
you click through to buy, here are three that convinced me.

Quote 1

Quote 2

Quote 3

Ok, back to my words again.

Normally I stay totally away from video products because of my slow Internet connection, but knowing these were short, to-the-point ones, I decided to go for it.

You get a ?lot? of product for the low cost. There are 5 videos in Module 1, 6 videos in module 2, 4 videos in Module 3, and 3 videos in Module 4. They range from 7 minutes to
22 minutes in length, so they?re short info packed ones with no fluff, and they aren?t going to bore you. Two downloadable mindmaps are also included for reference?while watching the videos.

If you?re already a product creator, or been in this game a long time, you?ll definitely want the upsell because it delves into the more advanced methods and tactics. For me the upsell was the best part.

every sale, but at the time of writing it was under $20.

So if you?re struggling with making affiliate sales and feel you should be heading in another direction get this now.

# # #

Heard an ABC radio piece the other day about how lab?rats being given cocaine and/or food behave in different ways.

A certain percentage, around 20% of them, are impulsive?and will immediately race for the nearest fix, even when?they know (after repeated education/training) that they?ll?only get a very small dose of drugs, or a tiny portion of?food, they want it immediately.

The sensible ones quickly learn to wait for the bigger portions.

It made me think about selling online, and how the Rat?marketers (I?m sort of making this up) sell you quick easy?fixes where you ?might? just make some money by dabbling?in the latest trend, or by buying into the ?all done for you? offers.

But if you?re sensible you?re going to stay away?from?these?quick fix opportunities, which probably don?t work and?you secretly know that, and you develop real websites,?real products, and do real marketing.

The radio program stuck entirely to rats of course. But?personally I can?t see much difference between them?and the online hype merchants.

# # #

You ?should? see another newsletter?from?me later in the week, talking about content creation, and whether Pinterest is working as a traffic driver, plus how some people are ?gaming? Pinterest to display Adsense ads.

phil

Source: http://philwiley.com/newsletters/letter-from-phil-issue-394/

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