NICE Systems Acquires Fizzback For Approximately $80 Million

NICE Systems this morning announced that it is to acquire UK company Fizzback for approximately $80 million in cash. Fizzback is backed by Advent Venture Partners, Nauta Capital and TAG. Fizzback sends consumers requests for feedback relating to a specific interaction or transaction via mobile, web or social media. The feedback is then analyzed by Fizzback to determine a relevant response, and the company subsequently engages the consumer at the point of experience, for example in the contact center, branch, point of sale, mobile app, or on the Web.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/igCRz3mip_o/

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