It is a chance for the small retailer to shine. Small Business Saturday encourages shoppers to stay local. Blacksburg's BackCountry Ski and Sports is offering 15 percent off equipment and clothing to help drive in customers.
"Each year we've seen an increase in business from the past year. the weekend in itself has always been a pretty big weekend for us," said Brett Davis, manager, BackCountry Ski and Sports.
Another business looking to benefit from the nationally promoted event is On A Whim. They are offering 30-percent off any item in the store.
"We're a lot more personal, we wrap everything here complimentary so a lot of people come here for that," said Catherine Drake, manager, On A Whim.
Another advantage to shopping local that you may not have thought about is service after the purchase.
"People, they come and buy their equipment from us, they buy their canoes and their kayaks and their skis and then they break. And you can't take a, you know you can't take something back to WalMart and have them fix it for you. You can bring your skis in and we'll fix em up for you," said Davis.
But on this day while small shops are competing with big box stores and online retailers, it was also the Hokies last home game, so business started off slow.
"Hopefully we'll be really busy after the game," said Drake.
"Once the game lets out and the people get out in the cold, they'll realize they need some warm clothing," said Davis.
According to industry estimates, for many small businesses, holiday sales can represent as much as 20 percent of annual sales and store leaders at both of these Blacksburg businesses hope the annual shop local day acts as a boost.
Source: http://www2.wsls.com/news/2012/nov/24/blacksburg-shops-hope-small-business-saturday-boos-ar-2380578/
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