Wednesday, July 4, 2012

New 'Spider-Man' snares $7.5M in midnight shows

(AP) ? The new Spider-Man has launched with the same midnight magic as the old one.

"The Amazing Spider-Man" pulled in $7.5 million from its debut screenings Tuesday just after midnight. According to distributor Sony Pictures, that matches the amount that "Spider-Man 3" took in from its first midnight screenings in 2007 on the way to what was then a record $151.1 million opening weekend.

Midnight screenings generally have become bigger business since then, hitting a peak as fans shelled out $43.5 million for midnight shows of the "Harry Potter" finale last summer.

While "The Amazing Spider-Man" is well back in the pack by comparison, its midnight debut hints at strong box office through the Fourth of July weekend, with industry expectations as high as $120 million in its first six days.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2012-07-03-Box%20Office-Spider-Man/id-634c8622d9e8472fadd89b4846f7dbe4

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