Apple (Nasdaq: AAPL) has requested a trademark for iWatch with Mexico's industrial property institute IMPI, Apple product information portal 9to5 Mac reported.
The company has also filed for iWatch trademarks in Colombia and Chile in Latin America, as well as countries such as Turkey, Russia and Japan.
The trademark is related to Apple's smart watch project which is nearly ready to be released, according to international press.
The company's main competitor in the smartphone segment, South Korean electronics firm Samsung, is also thought to be developing a smart watch, and Google (Nasdaq: GOOG) has been rumored to be producing a similar device to compete with Apple.
In Latin America, the company has reason to take trademark issues seriously following embarrassing lawsuits in both Mexico and Brazil.
During 2012, Mexican telecoms firm iFone successfully fended off a lawsuit from Apple regarding brand name infringement, and then counter sued the tech giant on the same grounds.
Meanwhile, Apple lost the rights to the iPhone brand in Latin America's largest market, Brazil, earlier this year to local electronics manufacturer Gradiente, which took the market by surprise in December 2012 when it launched a smartphone line under the brand name IPHONE.
The Brazilian firm argued that it had filed for and acquired the rights to register and sell its devices under the IPHONE brand in the country 12 years previous - well before Apple's iPhone.
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