This unique and highly practical and interactive course has been specially designed for:
? plus all ?others who wish to differentiate themselves, set themselves apart from others, ?position themselves strongly in relation to competitors, and build credibility and a solid reputation.
The Importance of Personal Branding
Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It?s the trusted relationship that counts! Branding is more important than marketing and sales. Don?t waste time and money on marketing and sales by not maximizing your brand. It?s about time to focus on branding. In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales. Having a strong authentic personal and corporate brand is a very important asset in today?s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal and business success.?Personal Branding is the positioning strategy behind the world?s most successful people, like Oprah Winfrey, Donald Trump, Richard Branson, Barack Obama, and Bill Gates. It?s therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of this unique workshop, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, crystal clear, and memorable Personal Brand, which forms the key to enduring personal success. It?s based on his new best selling books: ?Be The CEO of Your Life; The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd (Global Vision Publication House, New Delhi, 2009) and ?Authentic Personal Branding: ?A new blueprint for building and aligning a powerful leadership brand (Information Age Publishing, USA, 2009)?.
The complete framework for defining and implementing a sustainable, powerful and authentic personal ?leadership brand identity
Why Attend this Exclusive Master Class?
?Building an authentic Personal Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This seminar provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your Personal Brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. This master class is an experience that will enhance the core of personal leadership.
Course Overview
? Authentic Personal Branding Model?
? How to Define and Formulate your Dream
? How to become a visionary leader
? How to realize your dreams and brand desires in a sustainable, enduring, and harmonious way.
? How to Define and Formulate your Personal Brand?
? How to Formulate your Personal Balanced Scorecard and enhance your personal effectiveness based on this ?
? How to Cultivate your Personal Brand and become successful in life
? Alignment with yourself; Developing Personal Integrity
? How to build your Corporate Brand
? Alignment with your Corporate Brand
? How to create employee engagement and a happy workforce within your organization?
? Social Media Marketing ? Personal Brand Coaching?
? Happy Hour/Networking
About the Trainer
?
Dr. Hubert Rampersad is an Authentic Personal Branding Pioneer, founder of the Business School of the Americas (www.bsa-edu.org), and president at TPS International Inc. in Miami, Florida ?He holds a PhD, MSc and BSc in Management and Technology from leading European universities . He is the prominent author of the bestselling books ?Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity ? ,?Personal Balanced Scorecard; The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness ?, ?TPS-Lean Six Sigma; Linking Human Capital to Lean Six Sigma ? A New Blueprint for Creating High Performance Companies ?, ??Authentic Personal Branding: A new blueprint for building and aligning your brand ?, and ?Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd?, which have been published in 15-20 languages. His books have been endorsed by Professor Paul Bracken (Yale School of Management), Professor Dorothy Leonard (Harvard Business School), Professor Marshall Goldsmith (Harvard Business Press, New York Times, and Wall Street Journal bestselling author), Professor Dave Ulrich(University of Michigan, Harvard Business Press bestselling author), and many other leading management gurus in the US. Dr. Rampersad is member of the Editorial Advisory Board of the journal Training and Management Development Methods (UK), member of the Editorial Advisory Board of the journal Measuring Business Excellence (UK), member of the Editorial Advisory Board of the TQM Magazine (UK), and editorial advisor to Singapore Management Review. His views on happiness in work-life and on personal branding were published in Fortune Magazine and BusinessWeek?. He taught at MIT Sloan (MIT Leadership Center) to MBA students as part of the Sloan Innovation Period.In-house
If interested ?to run this course in-house please e mail: h.rampersad@tps-international.com. Our In-house courses are held in the company premises or a hotel selected by the company. We tailor the training according to your needs and requirements. ?Upon successfully ?completing the course each delegate receives a Certi?cate from the Business School of the Americas www.bsa-edu.org . This Program is worth 2 MBA credit points related to the MBA degree in Personal Branding at the Business School of the Americas.
?In Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand ? and just as important ? how to persuasively communicate this brand to the world? I love his focus on authenticity? My request to you, the reader, is ? make this book part of your life. ?Don?t just read this book for its ?interesting? content. ?Don?t be content with a few ?aha? moments. Make it part of your life planning ? and ultimately part of your life! ?If you do, you can become a more integrated and successful person ? and better enable your company to help you make a positive difference in our world!? ? Marshall Goldsmith is Author of What Got You Here Won?t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best ?Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years. ?Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues? The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable? It?s a wonderful step by step approach to making out desired brand explicit? The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow? This book offers an architecture to turn these ideas into action.? ? Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book ?Leadership Brand? ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the ?world?s top five? business coaches.Book early SAVE US$ 500
Early Bird Discounts
Register and pay before September 1, 2012: $3480 USD
Final price: $3980 USD USD
Fee includes two hours individual coaching, seminar documentation, certificate of attendance, personal branding book, refreshment breaks, lunch, and happy hour drinks.
Group Discounts
3 delegates 10% ? ? Please note that all group?discount are given on the ?nal price
5 delegates 15%?
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